HEYDUDE began in 2008, Florence, Italy when Alessandro Rosano started to make shoes that looked like modern footwear but felt more like comfortable slippers. Since then one man’s passion and commitment have provided the foundation for a new era in lightweight footwear design!
HEYDUDE was born in the Tuscan region of Italy, a unique part of the world known for its artistic, historical and cultural heritage but also for its natural beauty, creativity, and craftsmanship. It is also famous for the established traditions used today in modern shoemaking.
When it comes to HEYDUDE we believe in the details - We have taken the concept of shoe design and manufacturing back to the basics, by wiping the slate clean we took an un-conventual approach to design, enabling us to create an incredibly comfortable and lightweight shoe. We took apart classic styles, removed the heavy, stiff, metal parts and then reconstructed them using our own patented Primo Ultralight EVA Sole technology, and lightweight yet hard-wearing materials to create the lightest and comfiest shoes yet!
HEYDUDE shoes make living easier step-by-step, whatever the environment. They will change your attitude to life: in play, at work, and recovery after sport. Take it easy and defy convention with the funkiest, comfiest shoes straight out of the box!